Send Your Next QuoteWith Confidence.
Stop guessing your price.
Start quoting from 32 real projects that already got paid.
A new brief lands in your inbox and you have no idea what to quote
Hi, I’m Adriana,
and I used to price blind, too.
When I first started out in illustration, every client got the same fee, whatever their size and however they used the work, because I didn't know any better. I was busy, underpaid and starting to dread the very thing I loved doing, illustration.
So I learned how pricing, usage and licensing really work. In 2022, a Global Enterprise client landed in my inbox. The old me would have quoted $10,000. Instead, I sent a scary $52,000 quote, and we settled on $30,000: three times what I would have asked (Case 02/32 in the Atlas). That fee became the down payment on my first apartment, and on the home office where this photo was taken.
Six years into freelance illustration, I still quote clients every week. The Atlas is every quote I wish I’d seen back when I started out.
These numbers
actually got paid.
Screenshots straight from my Upwork and Fiverr profiles. Client job codes are removed for privacy.
Guessing your price
costs more than you think
The same illustration can be worth 5× more.
It depends on who’s buying.
Same illustrator, real fees from three cases inside the Atlas. What changed the price was who was buying, and how they wanted to use the work.
You’ve watched the pricing videos.
You’ve read the “charge your worth” posts.
And you still don’t know what to put on your next quote.
What you need is to
SEE real numbers.
What’s inside
32 real case studies
Every project, from $700 briefs to five-figure Global Enterprise work. Filter by platform and project type to find the ones closest to yours.
- The brief, the client type and the final fee
- How I built the price, wrong turns included
- Every unit price, licence uplift and add-on
- What the client pushed back on and what I traded
Insights
The patterns behind all 32 projects in one view, so you can see what really moves a price before you write yours.
- Average fee by platform and by client size
- Which projects left money on the table, and why
- How negotiations actually ended
Quote Checklist
Twenty questions to run through before you hit send, each linked to the real case that taught it the hard way.
- Know your client, the brief and the usage
- Catch the missing licence fee or rush charge
- Send your number with proof behind it
No more hesitation.
Send a confident number, backed by real proof.
What makes the Atlas
different?
The same illustrator in every case study
Fiverr, Upwork and direct clients
Self-taught and based outside the US
“I found the Atlas really useful when I got back to work after a difficult period in my business. It confirmed things I’d already started putting into practice and helped me reinforce the key points at exactly the right time. The whole thing is really clear and well structured.”
Your next quote,
three steps from now.
Get instant access
One payment of €47. Your access link arrives by email right after checkout.
Find the cases closest to your brief
Filter the 32 projects by platform and project type (maps, icons, branding, decks and more) and see what similar work was paid.
Quote with proof
Run the Quote Checklist, borrow the line items and licence uplifts, and send a stronger quote tonight.
Read one full case
before you buy.
Case 26 of 32, exactly as it appears inside the Atlas: the brief, how I built the price, the full breakdown, what I negotiated and the lesson I took from it.
The client cut the scope from 10 illustrations to 6. My price per illustration went up, not down. Here’s how, and why they said yes.
26. Scene Illustrations - Educational Booklet
A set of custom full-body character illustrations for an educational booklet — for use in print and online. The characters needed to feel consistent across the set and work in both contexts.
Good fit for my style and the client already had the art direction set, so no art direction or style exploration needed. I started the price with my hourly rate in mind. I estimated 3hr per illustration (€300) + Standard usage (€100) + Source files (€100). Total: €500 per illustration.
- 10 custom full-body character illustrations with minimal backgrounds, for an educational booklet
- Full Color
- Source files SVG/AI
- High-res PNG/JPEG
- Up to 2 revision rounds per illustration
- Delivery: 14 days
- Standard commercial licence: small print run, website and social media
- Broad Usage Licence (internal comms, merch, large print): +€2,500 (50% of the project fee)
The client later cut the scope from 10 illustrations to 6. Instead of charging 6 × €500 = €3,000, I increased the per-piece rate to €600, for a total of €3,600. The client didn’t push back and accepted the new rate. The optional Broad Usage add-on was updated to match: +€1,800 (50% of the revised fee).
When you quote a total with a clear per-unit rate, you should increase price in case of a smaller scope (fewer illustrations), the same way you should lower the price for a larger scope (more illustrations).
That’s 1 of 32.
The other 31 are waiting.
Get the Pricing Atlas
Instant access · every future case study included
FAQ
Who is the Pricing Atlas for?
Freelance illustrators whose work is good but whose quotes still feel like guessing, whether you work on Fiverr, Upwork or with direct clients.
I’m not an illustrator. Is it still relevant?
The case studies are all illustration projects, but copywriters and designers have bought the Atlas too. They tell me it’s still useful to see exactly how someone else prices creative work, and to borrow the thinking for their own quotes.
I don’t work on Fiverr or Upwork. Is it still useful?
Yes. The cases include direct clients, and the biggest levers (client size, licensing and negotiation) work the same way on or off a platform.
What format is it?
An interactive web tool that works on your phone, tablet or computer. You get 32 filterable case studies, an Insights view and a 20-point Quote Checklist.
How long does it take to go through?
One evening to read it all. After that, it’s built to reopen before every quote: filter to the cases closest to your brief and check your number.
Do I get future updates?
Yes, for free. The Atlas already grew from 26 to 32 cases, and every new case study is included in your one-time purchase.
Why are some prices in dollars and some in euros?
Every fee is shown in the currency it was actually quoted in. Real numbers, not converted estimates.
I’m not a US-based illustrator. Will the Atlas still be relevant to me?
Yes, I was born and I am still living in Eastern Europe, and I’ve worked with clients all over the world: the US, UK, Australia, Europe and Asia. Where you live matters far less than who you work with and how you price it.
I don’t have an art degree. Can I still price like this?
Yes. I don’t have one either, I’m self-taught. The Atlas shows you how to price based on the value of the work to the client, not on your art style or your diploma.
Can I get a refund?
Because the Atlas is a digital guide you get instant access to, I can't offer refunds once access has started, except if a payment fails, you're charged twice or you can't access what you bought, in which case it will be fixed or refunded. And if you feel something is missing, email me and I'll look at adding it in a future update.
Tired of guessing your price?
Send a stronger quote tonight.
32 real projects from one top 1% illustrator, with every quote, licence and negotiation laid out. Price clearly. Counter with confidence.